Journey of Levelling Up
Worked For
Project Manager (Social Media Marketing)
Feb 2022 - Apr 2022
- Successfully facilitated project execution and operations at Target, a leading retail chain in the US while closely collaborating with cross-functional teams in the US and India with expertise in managing end-to-end creative campaigns.
- Served as the key liaison between the US Client Management team and Target in India as the Project Manager.
- Led multidisciplinary teams, coordinated campaign creatives, and ensured efficient process management.
- Ensured seamless transitions and oversaw the operational health of the assigned category with a focus on resource allocation, ideation, and monitoring project progress.
- Contributed to the growth and success of marketing initiatives by maintaining thorough documentation and providing regular status reports.
Assistant Brand Manager
Jun 2017 - Feb 2022
- Assisted in the development of promotional strategies for multi-million dollar campaigns aimed at enhancing brand awareness and profitability of India’s largest electronics retailer. This involved initiating tactical, product/category-specific, festive, and ‘Big Day’ campaigns for Reliance Digital and My Jio Store, all within the assigned budget and timeline.
- Played a key role in planning and executing communication and media actions across various channels, including ATL, BTL, online, social media, visual merchandising, and CRM.
- Also, successfully executed promotional elements and setups for high-profile events such as Filmfare, GQ fashion awards, IPL, brand launches, and internal events.
- Managed media budgets, analyzed the success of campaigns, and created reports for future reference and learnings.
- Ideated and successfully implemented the ‘DIGITAL V.M.’ project across over 450 Reliance Digital stores and 1700 My Jio Stores.
- Played a pivotal role in the relaunch of BPL, one of India’s most historic and respected brands, on behalf of the entire marketing team, overseeing the entire process from conceptualization to market implementation, showcasing strong leadership skills and strategic acumen.
Worked For
Worked For
Account Executive (Vodafone & M-Pesa)
May 2016 - Jun 2017
- Managed 360-degree campaigns for Vodafone, including the popular ZooZoo campaign (2016-17), Retail Templates and Vodafone RED. Monitored internal releases, tracked market and competitor activities, and ensured financial hygiene, clear communication, and positive stakeholder relationships for a harmonious working environment.
- Contributed to ideation for Vodafone Payments Bank and retail pieces for ongoing and upcoming offers. Directed end-to-end post-demonetization M-Pesa campaigns, championing financial integrity, driving effective communication, and nurturing team dynamics to achieve overall project success.
- Facilitated the submission of Vodafone’s Guinness World Record-holding campaign ‘Supernet Launch’ to the prestigious Cannes Lions International Festival of Creativity, resulting in its subsequent shortlisting for potential nominations. Contributed to the creation of 2016 Effie case studies and developed impactful audiovisuals for internal conferences.
Account Executive (Cadbury Celebrations, Edelweiss & Max Get More)
Apr 2015 - May 2016
- Successfully managed various high-profile campaigns, including Cadbury Celebrations and handled 360° campaigns for Eid, Rakhi, and Diwali, as well as Effie’s case studies and ‘The Fearless Marketing Awards.’
- Collaborated on packaging designs with Design Sutra. Demonstrated effective planning and maintained strong client relationships during my time at Edelweiss.
- Led the 360° communication for Max Get More’s ‘Adarsh’ campaign and participated in pitches for Mumbai Airport – T2 Terminal, Lupin’s Softovac, and Shopper’s Stop’s ‘Loyalty Rewards Program.’
Worked For
Worked For
Intern
Oct 2014 - Apr 2015
- Worked on notable campaigns such as UltraTech’s ‘Build Beautiful ‘, Birla White’s ‘Keshav Kutti,’ and Faasos’ ‘Aaj khane mein kya hai?’ with a keen focus on delivering end-to-end excellence.
- Maintained an unwavering commitment to seamless financial and operational hygiene, ensuring the brands’ success.
- Also, prioritized the immaculate archiving of data, guaranteeing easy accessibility and organization for future reference.